It is becoming increasingly popular on the internet today to divide long articles into multiple pages. Separating articles into multiple pages can increase the readability of the article on the crucial first glance, making it more likely for your article to be read. A user who sees a page that goes on forever may simply not bother and move on. As long as multi-page posts are used sparingly and with the right amount of content on each page, it can be an effective way to break up content for many of your visitors (although some will still hate multi-page posts with a passion). Check out a recent article from our YourPokerCash property where we, I think, do a great job of putting this concept into practice. We thought this article was too large for a single post, but a good opportunity for a multi-page post. Even with the post broken up into headings and other tricks to increase readability, many users are simply not going to want to take on the task of reading such a large article. Break the article up into three pages and suddenly it seems like a less arduous process to undertake as a reader. Through some simple code, PAS publishers are now able to create multiple page news and blog posts. Here's how... 1) Enter Top Page Token At the top of each the pages you will need to enter the new liquid code: {% page 1 %} At the start of each new page, replace the "page x" with the page number of the article. 2) Enter Bottom Page Token To end a page simply use this token at the location you would like to end each page (no page number is required): {% endpage %} 3) Add the page links at the bottom of each page At the end of each page (except the final) you are going to want to have a link to the next page. Typically this is done to the right hand side of the page, almost to give a bit of a "turning the page" type of feel. You can enter the following code at the end of the page but above the "endpage" token: Next Replace "xyz" with the page number you are linking to. That's it! If you have a long post that you can't brake down through other methods, consider a multiple page post. They should be used sparingly, but if used in the right situations, they can be used with great effectiveness.
In putting together this month's PAS newsletter I was reminded of the fact that we work in a very volatile industry that can seem to change on a daily basis. Keeping up with the ever-changing industry can have its challenges. Well, part of my job at PAS is to make that easier for you. If you weren't informed about a policy change or an important piece of news, it might be my fault. That's assuming you're paying attention, of course. Every once in awhile, a publisher will give us feedback that we didn't publicize a particular bit of news effectively enough. "I don't come to the forum every day, this should have been announced elsewhere" is the type of thing I occasionally hear. This can certainly be a fair statement. With PAS as your affiliate service provider, it's our job to make sure you are aware of the important news and information that can affect your business. I (and PAS as a whole) uses the feedback we receive to make sure we are communicating in an effective way to as many of you ask possible. I think -- and hope -- that we are doing a good job for you in these areas. Please let us know if we aren't. So if you aren't familiar with the ways that PAS communicates important news, you may wonder what can you do to keep up. What can you do to make sure that you aren't missing anything important that may be relevant to your business, PAS or the industry? Well, I think you can feel pretty confident that you are being adequately informed by doing at least one -- hopefully more -- of the following: Read our blog: The big news and information is usually posted on the blog. Any relevant item related to PAS, the industry or features related to being a poker affiliate will be posted here. We also include plenty of affiliate tips, advice and information on running your business (this is area we hope to expand upon soon). Check the forum on a daily basis: Usually, everything posted on the blog is also posted in the forum. Less significant bits of news that weren't major enough to devote an entire blog post to can also be found here. Of course since it's a forum, you can also chat with fellow affiliates about PAS, affiliate marketing and SEO. Make sure you share your suggestions as well. Follow us on Twitter or Facebook: If you prefer a more a passive way of following PAS, social media is great. We make sure to share the most relevant information through these channels, but I would suggest also checking up on the forum as well. If I were to recommend one over the other, I'd suggest following us on Twitter. Make sure you are subscribed to our newsletter: Our newsletters are a great way to keep up with what is going on at PAS; however, I strongly recommend not relying on our newsletters exclusively. Because we try to keep emails to publishers to an appropriate minimum, you may not find out about low to medium priority developments until many days after the fact. We send out a monthly newsletter on the 1st of the month, which primarily includes news and affiliate highlights from the previous month (much of which is from the forum or blog). We also generally send out 1-3 newsletters during the month pertaining to important news and/or promotions. If you keep up with us via these channels, there is a very good chance you won't miss anything that we feel you "need to know." Again, we are always striving to improve our communication with our publishers. If you have a suggestion on something we can improve, please let us know.