Often times publishers and affiliate managers ask PAS to add a new "hot" room to the network. From the perspective of the outside world this is an easy process, but behind the scenes there are a lot of considerations that we must address before adding a new offer to the PAS network. Question Number One: Is this partner reputable? Before adding any new offer to the PAS network we have to research the company behind the scenes. Are they reputable? Will affiliates be paid? Will we receive the levels of customer support that we expect. Question Number Two: Is there value in adding this offer? There are already 30+ offers on the PAS network. Will a new offer bring value to our publishers, and in turn the players they signup? This is a question we must carefully evaluate as we do not want to dilute any of our existing advertising partners. Each offer is carefully evaluated and the pros and cons are weighted. Bear in mind that some offers we add to the network are done so to target a specific region. A US publisher may not see much value in promoting Betfred, but a UK publisher will be very pleased to add it to his website. Now what happens? After careful consideration and research the PAS team has decided to add a new offer to the network. Now what? Next week I will walk our publishers through the step by step process we follow within the office when adding a new offer to the network. Stay tuned!
Updated 12-02-2010 at 04:15 PM by TimPAS
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