Last week, Lock Poker and the Cake Poker Network announced that Lock was in the process of acquiring the Cake Poker Network and rebranding as the Revolution Network. On that day they promised big changes. With today's announcement they have delivered. Effective June 1st, rakeback on the network will be increasing from 33% to 36%. All other rakeback terms will remain the same. The new 36% dealt rate will apply to both existing and new players of all Cake Poker Network sites. The new rakeback rates will not eat into affiliate commissions. Margins will remain the same that they were under pre-June commissions. The 36% rate puts the Cake Poker Network near the top of the rakeback range, especially for larger networks, surpassing the standard 27-35% rates of most other sites. On the Merge Gaming Network, Lock Poker offered 35% rakeback until June of 2011. Rakeback is not currently allowed on the Merge Gaming Network but is still available for players that signed up through a rakeback site prior to June of 2011. As stated, only player rates will be changing. The Cake Poker Network will continue to be one of the few poker networks under the dealt rake calculation system, which many rakeback players prefer, especially those that play a tighter game. Payment dates will remain the same. At Cake Poker, for example, players are paid rakeback every Thursday for rake generated during the previous Wednesday through Tuesday period. There are no deductions to rakeback, although affiliates do receive deductions to their commissions for items such as bonuses. Stay tuned to PAS for the latest information on Lock Poker's migration to the Cake Poker Network.
Lock Poker is set to take over the Cake Poker Network while the Spanish regulated market is on track to launch June 1st. Check out these stories and more in this week's edition of the Industry Update. Lock Poker to Purchase Cake Poker Network: Lock Poker has confirmed that they have entered into an agreement to purchase the Cake Poker Network. In a press release from early in the week, they stated the network will be taken over on June 1st and renamed the Revolution Gaming Network. At this time it is not known how the change will affect affiliates of Cake Poker Network skins including Cake Poker. Indications are that individual rooms such as Cake Poker and Intertops Poker will continue to operate as independent rooms. Spain to Launch June 1st: The highly anticipated launch of the Spanish market will commence on June 1st, with licenses published just before the kick-off. Over 40 applicants have believed to applied for licenses with rooms such as PokerStars, Party Poker, iPoker and Ongame thought to be on the invitation list. Any poker room that fails to receive a license will be required to leave the Spanish market. Operators will begin operating .es poker rooms that will be segregated from international players. Full Tilt Poker/Poker Stars Deal Update: Two weeks after the collapse of the GBT deal and subsequent rumblings of a PokerStars deal with Full Tilt Poker, there is still no official word on progress. Pokerfuse delivered a fine analysis of the current state of the Full Tilt Poker/Poker Stars deal. They noted that a report from Wicked Chops provided some new bits of information. Wicked Chops states that the settlement deal has risen to $900 million, up from $750 million and that a conclusion of the deal is not imminent. PokerScout Traffic Update: Online poker traffic skyrocket 8.5% over the last week helped by a great week from PokerStars, according to PokerScout. Six out of the top ten sites saw games for the week. Jottings: New Jersey bill passes Assembly vote...Titan Poker parts ways with pros...Bwin.party signs California online poker deal...Barry Greenstein says Obama supports online poker, should announce...AGA releases "State of the States" report on casino entertainment...Ten big European brands on new Belgium Blacklist...Titan Poker halts new Spanish deposits...Unibet revenue up 36%...MGM prepares first internet casino game...Poker Pros Network Launches to U.S. players.
PAS is pleased to announce that we have launched Geo-Targeting to PAS publisher sites effective today at 21:00 GMT. You should have all received a newsletter today informing you of the changes but just in case, we thought we would also provide some information here as well. About Geo-Targeting Wikipedia defines Geo-Targeting in the following way: "Geo targeting in geomarketing and internet marketing is the method of determining the geolocation of a website visitor and delivering different content to that visitor based on his or her location." As online poker affiliates, the benefits of Geo-Targeting are quiet clear, especially for those catering to players in a variety of regions. With regulation and online poker room rules, many of our offers are not available to players in every country. This means that when a user visits your site from a country that has few offers (for instance Italy or the United States) they have to wade through a bunch of offers/content that aren't really relevant to them. U.S. players will no longer see Party Poker offers, European players will now have offers more relevant to them at the top of the list, and the ability to cater to specific regulated markets will be much easier. In our trial run of the service on our retail rakeback brand, RakeTracker, we were able to improve optimization, while increasing conversions and profitability for targeted offers. The feature will be actively managed on an ongoing basis by PAS for FREE, using our industry knowledge and tried and tested methods. Even though the feature is not required for PAS publishers it is highly recommended given the obvious benefits. Changes you will notice: The first change you may notice is a new offer order on your affiliate websites. In addition, if your IP is from a country that doesn't have many offers, you may notice fewer poker rooms on your website. This is based on the new country lists we have created for each segment. Coming very soon we will be adding a drop-down box so you or your visitors can manually change what offers are displayed. In the publisher admin, you will see a new section under the "Website Management" tab called "Geo-Targeted Offer Management" which will allow you to administer or monitor the Geo-Targeting feature. How you can participate The service was launched on 21:00 GMT Tuesday and for most publishers the change should be automatic with no additional action required. Some publisher sites are set up uniquely so the feature may not automatically be applicable to your site and will require further action on your part, if you wish to participate. You can monitor/manage the Geo-Targeting feature by navigating to the "Geo-Targeted Offer Management" section in the publisher admin, as mentioned above. You will also be able to see our offer order for each region segment as well as control whether you or PAS manages the service. If you choose not to use the service, you can control that here as well. If you decide to manage the service, make sure you are keeping up with industry happenings and actively optimize your lists. Questions: What if I don't want this service? Even though geo-targeting is highly recommended, you don't have to participate in the feature. Under "Website Management" in the publisher admin you can change who manages the service. I can't see some of my offers. What is going on? Geo-targeting is at work and you are in a country which doesn't provide many poker room options. We will be launching a drop-down box in the near future so you can view the site live for any country. Selecting a country that's very friendly to online poker, such as the United Kingdom, will be the best option to view all offers. I want to take part in this service but don't think it's working. Contact Seb. Who do i contact if I have any questions or issues? Contact Seb with any questions or concerns. Feel free to share any comments you have in the forum. Screen shots of Geo-Targeting Management: Geo-Targeting administration in the Publisher admin: List of country segments: Control who manages Geo-Targeting:
Earlier this week, we informed publishers that the PAS new revenue-share rate at William Hill was increasing to 40%. We are increasing it yet again. For the next three months (May, June and July, William Hill) will be offering 45% revenue-share to PAS publishers- this is a full 10% above the next highest iPoker rates! Aggressively promoting this offer will possibly extend the deal even further! To help celebrate this offer, we have added 2x $100 freerolls at William Hill for you to promote to your players during May. They will run on May 14th at and May 28th at 19:00 GMT +1. While the freerolls are not large we anticipate the overlay to be quite substantial for players joining. About William Hill: William Hill is the one of the largest gambling companies in the world. Trading on the London Stock Exchange and headquartered in the United Kingdom, William Hill has cemented their position as one of the market leaders in Europe. Their online poker operations were launched in 2002. Their poker games are offered on the iPoker Network, the 2nd largest network in the poker world, catering to players across Europe and many non-US markets. As a representation of their diverse appeal, William Hill offers language support to players in nearly three dozen languages including Spanish, French, German, Portuguese and Russian. Players accounts are also available in a variety of major currencies.
The PAS Exclusive Promotions for the month of May have now been posted in the forum. Check out a full list of the $300,000 plus in exclusive promotions here. Often when there are new promotions introduced, there can be some confusion so I wanted to explain some of the newer promotions in a bit more depth. Party Poker Tournament Fever Series: The Party Poker Tournament Fever Series is back for a third round. The first event will be held on May 8th, and like the previous Fever Series events, will be a mix of No Limit Hold'em, Pot Limit Omaha, Pot Limit Omaha Hi/Lo and Stud. What's different this month is that two of the events will award WSOP entries to the top 4 finishers. Event #6 (May 15th) and Event #9 (May 20th) will award 1 $750 WSOP Satellite entry and 3 $80 WSOP Satellite Qualifiers. All events will either be $500 freerolls or will add $500-$1,000 to the prize pool. A $8,000 Tournament Fever Series Leaderboard will award top Leaderboard Point earners over the 13 events. A full schedule will be posted shortly on PAS. Party Poker Tournament Fever Series Event #13 Event #13 is a new twist on the Tournament Fever Series and something you should begin promoting to your Party Poker players. The tournament is a $4,000 freeroll only open to the top 100 Party Point earners from May 1st to May 22nd. Of course, this presents an advantage for any player in the Tournament Fever Series leaderboard, so make sure your higher volume players are aware of this promotion. Party Poker $10 Free Tournament Ticket The first 200 first time depositors will receive $10 in tournament dollars to be used on any multi-table tournament on Party Poker. The buy-in Tournament Fever series events present a great opportunity for players to use these tickets. Supplies are limited so make sure your players are aware of this ticket opportunity to encourage deposits. Poker Heaven €5,000 Rake Race After a month absence, the Poker Heaven €5,000 Rake Race returns. Paying cash prizes of €20 to €800 to the top 50 rakers, this race has been relatively easy for players to place. Players must opt-in to the Player Zone to participate. This exclusive €5,000 Rake Race will compliment the €5,000 standard races running on Poker Heaven from May 7th-May 11th, May 14th-18th and May 21st-25th. Cake Poker $60,000 Rake Race For the last two months Cake Poker has offered a $100,000 standard points race. We're pleased to report that the $60,000 exclusive Rake Race is back for May. The leaderboard will be split into $15,000 weekly races running from May 1st-8th, May 8th-15th, May 15th-22nd and May 22nd-30th. If you have any questions about any of these promotions, please don't hesitate to post them in our forum.
Go to Profile
Mark as Read
Blog Categories
Recent Visitors
Blog Categories
Recent Visitors
