As of today, PokerAffiliateSolutions will begin referring to the Entraction Network as "IGT Poker." The Entraction Network webpage has moved to the IGT Interactive site and in a recent press release, IGT stated that "all Entraction products will be shown under the IGT brand." Other online poker authorities such as PokerScout have also begun to refer to the network under the new brand.

Last May, International Gaming Technology (IGT) purchased all outstanding shares of Entraction Holding AB in an effort to advance the company's position in regulated online gambling markets. IGT is a global company based in the United States with a market cap of almost $5 billion, making them one of the largest publicly traded companies in the world. The company recently announced that they would be acquiring social media gaming company Double Down.

While IGT Poker looks to enter the U.S. in a future regulated market -- they have already applied for a license in Nevada -- the network has been struggling in Europe, with traffic down over 50% in the last 12 months according to PokerScout, likely due in part to the network's banning of certain top countries including Canada and Russia.

PAS publishers can currently promote NoiQ on IGT Poker.