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The Benefits of Using PAS for Revenue-Share and CPA

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by , 07-20-2011 at 10:37 PM (1373 Views)
It’s pretty safe to say that when many people in the industry think of PAS that “white label rakeback provider” is one of the first things to come to mind. Indeed, rakeback is a large part of our business and our identity, but as the traditional rakeback model has faded to some extent, we realize it’s very important to stay ahead of the trend and offer the products that our publisher partners desire.

While many easily recognize the benefit of having PAS as their rakeback provider, the thought may dawn on some: “Do I really even need to go through PAS to get the revenue-share or CPA deals that I seek? Can’t I just sign-up directly to get the same thing?”

Certainly, getting a revenue share deal directly from a poker site’s affiliate department is fairly easy, but we believe that we can provide you as an affiliate with many additional services and benefits that will save time and make you more money – at no cost to you – in addition to the high value rev-share and CPA deals that we offer.

“Everything Under One Roof”:

Managing a business is difficult enough without having to manage all your affiliate accounts. With dozens of offers available at over 30 rooms – and the number of offers growing weekly – we can offer publishers deals at almost any type of room they can imagine.

If you have existing affiliate accounts at certain rooms, such as any of the Merge Gaming revenue-share offers we have added, you will have the ability to transfer these offers over to PAS to more easily manage all of them (regardless of whether they are rakeback, rev share, etc), not to mention taking advantage of the services we provide. In most cases of affiliate account transfers, you will maintain existing rates with tiered opportunities for higher commissions.

PAS publisher partners can also easily view stats in a centralized location, allowing you to conveniently view your numbers and results, which mean that managing your business financials, analytics and support has never been easier!

Customer Service:

PAS is fortunate to have individuals on staff who have years of experience in the online poker industry and affiliate marketing. So whether you have a question about an offer, how to market a product, or if your players have a question on a variety of topics, we can get you and your players quick, educated answers to all questions.

PAS handling your customer service means less overhead and dealing with tedious tasks, allowing you more time to expand your business and enjoy your profits.

Dealing with Affiliate Managers:

Not only can it be time consuming to work with a bunch of affiliate managers, but getting timely answers and adequate attention can be difficult, especially when you are a new, small affiliate. Our prominent position in the industry allows us to go to bat for you, effectively giving you the power of a large affiliate. That can go a long way in many areas.

Superior Commissions:

Similar to dealing with affiliate managers, PAS can use our high volume to negotiate the best commissions available. When you sign-up directly to a new affiliate program, you are likely getting default rates. With PAS, you can rest assured that we have negotiated the best deal possible using our weight, reputation, and established relationships with poker rooms. In addition, PAS publisher partners are also able to cash out their commissions at lower limits.

Exclusive Player Deals:

We are constantly in discussions with our poker room partners about ways that we can make it more attractive for players to sign-up through PAS publisher sites. For CPA and revenue-share deals, this sometimes starts with exclusive bonuses. With revenue-share and rakeback offers, we are increasingly adding exclusive PAS promotions, to the tune of hundreds of thousands of dollars each month that are in addition to the standard promotions a player receives for signing up directly to the poker room. Due to our size and large publisher base we can offer promotions that many small or medium sized affiliates simply can’t provide. Large exclusive deals means more sign-ups, which translates into higher returns for PAS publishers partners. For your convenience, all promotional payments (not to mention rakeback payments) are facilitated by PAS.

Marketing/Tech Service:

We have been an industry leader in affiliate marketing for many years and during that time we have learned how to effectively market a site, which we pass on to PAS publishers through multiple channels. Our Tech and Design is also among the best in the business helping you optimize your business and marketing efforts through cutting-edge technology. Check this blog post for some of the latest features to be added for PAS publishers, which include Click Tracking, Group By Country information and Special Content.

Affiliate Payments:

If you're an existing online poker affiliate, you know how difficult it can be to deal with affiliate payments. PAS makes affiliate payments a breeze. That's because each month, PAS makes a single, timely payment to your PAS account for all your commissions. No more chasing down payments from dozens of affiliate programs. We are also proud to have a monthly stat checking and auditing process to confirm the accuracy of the stats and ensure that you are paid precisely what you earn.

Final Thoughts

As you can see, there are many reasons why we believe affiliates should be using PAS not only for rakeback and CPA deals but also for revenue-share. If you are an affiliate who handles a lot of your business yourself, we’d love to help you manage your business more effectively and add additional dollars to your bottom line. If there is any reason you are not using PAS, we would love to hear from you and perhaps we can work together towards a mutually beneficial partnership. Let our scale, experience, contacts and networks go to work for you!

Contact Us:

You can also contact one of our three experienced affiliate managers on staff to assist you and discuss what PAS can do for you.

Seb: seb [at] pokeraffiliatesolutions.com
Alex: agardiner [at] pokeraffiliatesolutions.com
Jordan: jkordosky [at] pokeraffiliatesolutions.com

Check below for some of our hottest rev-share, CPA and rakeback offers:

Revenue-Share:

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CPA:
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Rakeback:
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