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  1. Party Poker Launches Championship Challenge

    by , Yesterday at 01:06 PM
    If you are a Party Poker or WPT Poker affiliate, you have likely seen the benefits of increased interest in the poker room from promotions such as World Domination, Gladiator and Card Rush. With the introduction of the Championship Challenge on Monday, Party Poker is introducing it's latest cash-based promotion that is sure to be of interest and line the pockets of your valued members from now through the end of June.

    About the $100,000 Championship Challenge

    The promotion works much in the same way World Domination has in previous months, so if you are familiar with that promotion, you should have no problem understanding the Championship Challenge. Instead of cities and countries, players earn one "Football Player" for every 10 Party Points that are accumulated during the promotion period. Like World Domination, only a certain number of Football Player game pieces are awarded, so players are encouraged to get rolling on the promotion as soon as possible if they are interested (there are still 3.3 million left so not that much rush).

    Players can earn up to 100 Football Player game pieces per day. The football players will feature prizes ranging from freeroll entries (a $1k freeroll entry for the Italy Striker, for example) to cash prizes up to $20 (the Poland Goalkeeper). Not all football players will yield instant prizes, but they will contribute to "Team" prizes. The prizes increase when completing Teams -- four players from a country. Earn the entire England team and receive $50; earn all the Poland players to receive a $1,200 prize. There are over a dozen additional countries that players can complete that will yield prizes ranging from $75 to $900.

    The prizes don't stop there, however. Earn all four countries in a group to receive huge prizes ranging from $1,000 to $7,000, depending on the group. If a player manages to complete all four groups, Party Poker will award an incredible $100,000 cash prize.

    Championship Challenge Freerolls

    Many of the instant Football Player prizes that are awarded by Party Poker are freeroll entries ranging from $1,000 to $10,000. These freerolls will be held after the promotion from July 5th to July 8th.

    Marketing the Party Poker Championship Challenge

    If you have Party Poker members that have registered through your sites, make sure they are aware of this promotion through social media, news posts, front page features, mailers or any other high visibility marketing channels. The benefits of this promotion combined with VIP rakeback up to 50% can be unbeatable. New players can also take part in a 100% up to $500 sign-up bonus and of course, all players can currently enjoy the exclusive $20,000 Tournament Fever Series running through May.
  2. Cake Poker Network Rakeback Increasing to 36%

    by , 05-15-2012 at 09:42 AM
    Last week, Lock Poker and the Cake Poker Network announced that Lock was in the process of acquiring the Cake Poker Network and rebranding as the Revolution Network. On that day they promised big changes. With today's announcement they have delivered. Effective June 1st, rakeback on the network will be increasing from 33% to 36%. All other rakeback terms will remain the same.

    The new 36% dealt rate will apply to both existing and new players of all Cake Poker Network sites. The new rakeback rates will not eat into affiliate commissions. Margins will remain the same that they were under pre-June commissions.

    The 36% rate puts the Cake Poker Network near the top of the rakeback range, especially for larger networks, surpassing the standard 27-35% rates of most other sites. On the Merge Gaming Network, Lock Poker offered 35% rakeback until June of 2011. Rakeback is not currently allowed on the Merge Gaming Network but is still available for players that signed up through a rakeback site prior to June of 2011.

    As stated, only player rates will be changing. The Cake Poker Network will continue to be one of the few poker networks under the dealt rake calculation system, which many rakeback players prefer, especially those that play a tighter game. Payment dates will remain the same. At Cake Poker, for example, players are paid rakeback every Thursday for rake generated during the previous Wednesday through Tuesday period. There are no deductions to rakeback, although affiliates do receive deductions to their commissions for items such as bonuses.

    Stay tuned to PAS for the latest information on Lock Poker's migration to the Cake Poker Network.
  3. Weekly Industry Update May 11th

    by , 05-13-2012 at 03:39 PM
    Lock Poker is set to take over the Cake Poker Network while the Spanish regulated market is on track to launch June 1st. Check out these stories and more in this week's edition of the Industry Update.

    Lock Poker to Purchase Cake Poker Network: Lock Poker has confirmed that they have entered into an agreement to purchase the Cake Poker Network. In a press release from early in the week, they stated the network will be taken over on June 1st and renamed the Revolution Gaming Network. At this time it is not known how the change will affect affiliates of Cake Poker Network skins including Cake Poker. Indications are that individual rooms such as Cake Poker and Intertops Poker will continue to operate as independent rooms.

    Spain to Launch June 1st: The highly anticipated launch of the Spanish market will commence on June 1st, with licenses published just before the kick-off. Over 40 applicants have believed to applied for licenses with rooms such as PokerStars, Party Poker, iPoker and Ongame thought to be on the invitation list. Any poker room that fails to receive a license will be required to leave the Spanish market. Operators will begin operating .es poker rooms that will be segregated from international players.

    Full Tilt Poker/Poker Stars Deal Update: Two weeks after the collapse of the GBT deal and subsequent rumblings of a PokerStars deal with Full Tilt Poker, there is still no official word on progress. Pokerfuse delivered a fine analysis of the current state of the Full Tilt Poker/Poker Stars deal. They noted that a report from Wicked Chops provided some new bits of information. Wicked Chops states that the settlement deal has risen to $900 million, up from $750 million and that a conclusion of the deal is not imminent.

    PokerScout Traffic Update: Online poker traffic skyrocket 8.5% over the last week helped by a great week from PokerStars, according to PokerScout. Six out of the top ten sites saw games for the week.

    Jottings: New Jersey bill passes Assembly vote...Titan Poker parts ways with pros...Bwin.party signs California online poker deal...Barry Greenstein says Obama supports online poker, should announce...AGA releases "State of the States" report on casino entertainment...Ten big European brands on new Belgium Blacklist...Titan Poker halts new Spanish deposits...Unibet revenue up 36%...MGM prepares first internet casino game...Poker Pros Network Launches to U.S. players.
    Categories
    PAS News
  4. Titan Poker Halts New Depositors From Spain

    by , 05-11-2012 at 04:50 PM
    Update 5/14: Our Titan Poker rep has informed us that Titan Poker has made this move in hopes of obtaining a license in the Spanish market.

    On Thursday morning PAS received word that Titan Poker will no longer accept new depositors from Spain ahead of the Spanish market opening up on June 1st. The move will affect Titan brands Titan Poker, Titan Casino and Titan Bet. Interestingly, another Europartners brand, Mansion Poker will apparently continue to accept new depositors from Spain.

    Titan Poker is one of the most popular and recognizable poker rooms on the iPoker network, frequently referred to as the flagship brand of the network. Unlike fellow iPoker heavyweights William Hill, Genting and Betfred, Titan Poker has no brick and mortar presence. In addition to their popular .com room, Titan Poker also currently holds a French license, operating on the iPoker.fr network as Titan.fr.

    According to Pokerfuse, 40 license operators are believed to have applied for licenses in Spain. Poker brands thought to be on the list include PokerStars, Party Poker and Ladbrokes. Other poker rooms such as Unibet, Bodog and Microgaming have already opted out of the new market, which is thought to rival the ring fenced markets of Italy and France.

    We will update this post when we have more information on the specifics of Titan Poker's latest move.
  5. Geo-Targeting Officially Launches on PAS

    by , 05-08-2012 at 05:50 PM
    PAS is pleased to announce that we have launched Geo-Targeting to PAS publisher sites effective today at 21:00 GMT. You should have all received a newsletter today informing you of the changes but just in case, we thought we would also provide some information here as well.

    About Geo-Targeting

    Wikipedia defines Geo-Targeting in the following way: "Geo targeting in geomarketing and internet marketing is the method of determining the geolocation of a website visitor and delivering different content to that visitor based on his or her location."

    As online poker affiliates, the benefits of Geo-Targeting are quiet clear, especially for those catering to players in a variety of regions. With regulation and online poker room rules, many of our offers are not available to players in every country. This means that when a user visits your site from a country that has few offers (for instance Italy or the United States) they have to wade through a bunch of offers/content that aren't really relevant to them.

    U.S. players will no longer see Party Poker offers, European players will now have offers more relevant to them at the top of the list, and the ability to cater to specific regulated markets will be much easier.

    In our trial run of the service on our retail rakeback brand, RakeTracker, we were able to improve optimization, while increasing conversions and profitability for targeted offers. The feature will be actively managed on an ongoing basis by PAS for FREE, using our industry knowledge and tried and tested methods. Even though the feature is not required for PAS publishers it is highly recommended given the obvious benefits.

    Changes you will notice:

    The first change you may notice is a new offer order on your affiliate websites. In addition, if your IP is from a country that doesn't have many offers, you may notice fewer poker rooms on your website. This is based on the new country lists we have created for each segment. Coming very soon we will be adding a drop-down box so you or your visitors can manually change what offers are displayed.

    In the publisher admin, you will see a new section under the "Website Management" tab called "Geo-Targeted Offer Management" which will allow you to administer or monitor the Geo-Targeting feature.

    How you can participate

    The service was launched on 21:00 GMT Tuesday and for most publishers the change should be automatic with no additional action required. Some publisher sites are set up uniquely so the feature may not automatically be applicable to your site and will require further action on your part, if you wish to participate.

    You can monitor/manage the Geo-Targeting feature by navigating to the "Geo-Targeted Offer Management" section in the publisher admin, as mentioned above.

    You will also be able to see our offer order for each region segment as well as control whether you or PAS manages the service. If you choose not to use the service, you can control that here as well. If you decide to manage the service, make sure you are keeping up with industry happenings and actively optimize your lists.

    Questions:

    What if I don't want this service? Even though geo-targeting is highly recommended, you don't have to participate in the feature. Under "Website Management" in the publisher admin you can change who manages the service.

    I can't see some of my offers. What is going on? Geo-targeting is at work and you are in a country which doesn't provide many poker room options. We will be launching a drop-down box in the near future so you can view the site live for any country. Selecting a country that's very friendly to online poker, such as the United Kingdom, will be the best option to view all offers.

    I want to take part in this service but don't think it's working. Contact Seb.

    Who do i contact if I have any questions or issues? Contact Seb with any questions or concerns. Feel free to share any comments you have in the forum.

    Screen shots of Geo-Targeting Management:

    Geo-Targeting administration in the Publisher admin:



    List of country segments:



    Control who manages Geo-Targeting:

    Categories
    PAS News , ‎ Tech Team , ‎ Marketing Services
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